Tag: marketing

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Five Marketing Technology Tips

January 30th, 2012 | Posted in Business & Economy, Science & Tech

I am in Milan for a day-long marketing technology conference where I will be presenting to the event, which is sponsored by Ambrosetti. So I’ve been surveying various material on technology and marketing. According to an online survey, CMOs say tech-savviness is the area...

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Retail and the Long-Term Future

November 15th, 2011 | Posted in Business & Economy

Last week I had the opportunity to make several presentations at the headquarters of a large American retailer. I was tasked with making the case for the value of injecting longer-range thinking into the regular planning cycle and with sharing some thoughts about the...

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