Archive: futurist

July 1st, 2009 | By Glen Hiemstra | Posted in Business & Economy | 1 Comment

Future of Travel and Tourism

Last week I spoke to the Travel and Tourism Research Association on alternative futures for travel and tourism. It was the 40th Annual Conference of the association, held in Honolulu, and my appearance was coordinated by Goldstar Speakers. The key slides from my brief program are available for download via Slideshare.

I asked where the future of travel and tourism lies, between the vision of a Virgin Galactic for space adventureVirgin-Galactic Space Port, and that of the creators of the Null Stern Hotel in Switzerland, meaning the “zero star” hotel in recognition of the current and future austerity of travel?Null-Stern Hotel

The heart of the program focused on 4 converging forces driving the future, and 4 emerging trends in travel and tourism. As a futurist speaker who tries always to see the 360-degree view of future forces, I began with a run-down on the primary forces shaping our time and which I see converging into one grand pattern – economic disparity and frugality, expensive energy, demographic destiny related to aging, young and diverse populations, and environmental imperatives with associated changes in life styles.

In the travel and tourism industry these forces are leading to 4 emerging trends:

1. Keeping it local. If trends in energy, economy, and environment continue, then traveling long distances for recreation will become more rare. In order for the resort community to maintain a market, they will need to cater more to a local clientele. This is captured in the concept of the 10-kilometer hotel, one whose prime customers come from the local area for a respite.

2. Alternative transport. Today the local paper in Seattle featured a photo of a local organic farmer delivering his wares via sailboat to the docks in Seattle. He calls it the no-oil food. In the travel and tourism industry this kind of move will be and is being mirrored as people seek out non-motorized experiences like biking through France, or taking trips by sail. Over the longer term, again depending on how energy, environment, and economic trends play out, it is likely that tourists will seek out slower, less energy intensive, even zero-fossile fuel energy experiences.

3. Destination evolution. This trend is underway, as destination resorts focus on becoming greener and more sustainable, more local in their attraction, more astute in their use of information technology for advertising and for management, and more knowledgeable of market trends via research.

4. New whys of travel. It is said that there is graffiti from ancient tourists on the monuments in Egypt. People have always and will always travel to see new places and people, even if they have to walk or ride an animal to do so. That is not going to change. But, one more time depending on how the converging trends play out, we may see a return to the why of travel being for two primary purposes – to visit family, and to seek new adventure. Business travel may decline as 3D-net technologies become robust, and distance travel may decline as economic and environmental imperatives demand. Local travel may fill the need for reconnecting with yourself and recharging the batteries. In fact making that a focus of what you offer in the travel and tourism industry may be one key to the future.

Glen Hiemstra is a futurist speaker, consultant, blogger, internet video host and founder of Futurist.com. To arrange for a speech contact Futurist.com.

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June 28th, 2009 | By Glen Hiemstra | Posted in Uncategorized | 2 Comments

Innovation is the Future

Tom Friedman gets it right in his column today, quoting the former CEO of Intel as to what the best path out of recession is. First, require everyone to graduate from High School before they can get a drivers license. Then, as Friedman quotes Craig Barrett…

Barrett argues that we should also use this crisis to: 1) require every state to benchmark their education standards against the best in the world, not the state next door; 2) double the budgets for basic scientific research at the National Science Foundation, the Department of Energy and the National Institute of Standards and Technology; 3) lower the corporate tax rate; 4) revamp Sarbanes-Oxley so that it is easier to start a small business; 5) find a cost-effective way to extend health care to every American.

Much of what I have been saying for some time.

Glen Hiemstra is a futurist speaker, consultant, blogger, internet video host and founder of Futurist.com. To arrange for a speech contact Futurist.com.

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June 25th, 2009 | By Glen Hiemstra | Posted in Uncategorized | Comments Off

“Where Is It Going”: new Twitter-based video show with Futurist Glen Hiemstra and Gerd Leonhard: ready for your questions

glengerdphoto1Recently my futurist friend Gerd Leonhard from Basel, Switzerland and I started a new project together called Where is it Going (WIIG). The concept is simple – we record an online conversation about once a week, taking future-related questions submitted anyone, via Twitter. We record 5-8 minute long videos of Gerd and myself, responding to the questions based on what we know. We have also started discussions with a potential partner who would be able to produce higher quality videos. We will let you know about that when it happens.

Today we recorded a conversation responding to three Twitter submitted questions, about the future of our personal media, the future of work, and whether Yogi’s make better futurists. You can listen to the conversation here.

This is how you can participate in WhereIsItGoing (WiiG):whereisitgoing-logo

1. Be sure to follow @glenhiemstra and @gleonhard on Twitter.
2. Tweet your future-related questions to us, anytime, and be sure to use the hashtag #wiig (this way we can find your questions via Twitter Search, and you can you also use the hashtag to search for WiiG.
3. If you want your tweets to be included in the live video of the twitter stream (#wiig) please be sure to tweet at 9:00 AM PDT/12 Noon EDT/6PM CET/ 12 midnight Singapore, and follow the live tweets via twitter search; we will publish the finished video on WhereIsItGoing.com soon afterwards. We will be on the tweet streams for about 20 minutes each time we record. The next date will be 30 June 2009.

Spread the word

[Update: Next WIIG recording session changed to July 2, 9:00 AM PDT/12 Noon EDT/6PM CET/ 12 midnight Singapore. Tweet questions with #wiig now or during the live recording.]

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June 17th, 2009 | By Glen Hiemstra | Posted in Uncategorized | 2 Comments

Future of Retailing Now

I’m preparing a program I’ll be delivering next month for RetailNOW, the conference trade show for the Retail Solutions Providers Association.

retailnow

A bellweather sector, the retail industry supplies important information on the progression of the economic downturn. How is one of its main providers heading into its annual industry event?

Evidently with some hopeful expectation. The organization president, J. Joseph Finizio, blogs this week about the projected increase in attendance over 2008. Exhibitor numbers are holding steady and may exceed last year as well.

In this industry, like so many others, advantages are gained at the bottom of the cycle. While it’s always hard to pinpoint exactly when things will begin to turn around, we may read some optimism in RetailNOW. At the very least, their numbers indicate an industry-wide committment to increasing key capacities during the downtime. At best, they may be pointing to the early indications of an upswing.

Glen Hiemstra is a futurist speaker, consultant, blogger, internet video host and founder of Futurist.com. To arrange for a speech contact Futurist.com.

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June 15th, 2009 | By Glen Hiemstra | Posted in Uncategorized | 5 Comments

Energy and the future – space based power and cognitive dissonance

One of the most interesting and challenging bits of cognitive dissonance you can find these days is the following conflict: On one side are those who believe that a technological breakthrough related to energy is needed, and that massive investment in said technologies along with life-style changes are vital to the survival of modern civilization. On the other side are those who believe that such a technology breakthrough is unlikely, or that it is too late for such a massive investment in a world where money is scarce and fossil fuels are expensive. Moving beyond that mental frame are those who believe that it is in fact so late that a significant breakdown in industrial civilization is coming and that even a massive die-off of humans is inevitable. Beyond such a wrenching change survivors will emerge into a new-old society that is both fugal and agrarian.

The cognitive dissonance comes for those of us who believe that the available evidence points in both of these directions simultaneously, that both tracks are emerging at the same time, and that we are in a kind of race to see which reality predominates. For example, I believe that a very rapid investment in next energy technologies is critical, and by this I mean most available alternatives to fossil fuels – solar, wind, ocean, thorium-based nuclear, geothermal. I also think that a shift in societal values in industrial countries is critical, toward a more localized, more frugal, and generally smarter life style. At the same time, I accept that it may be too late for some kind of gradual re-set of our energy ways, and that significant dislocations are possible, even probable.

So, when I come across evidence for one view or the other, I tend to find good evidence persuasive, even when it is contradictory.

A great example of this dissonance came across my screens today. First, I read as I do each Monday the weekly blog of James Kunstler. As usual he illustrates the bankruptcy of the view that with a few minor adjustments we will continue what he calls the happy motoring lifestyle into the infinite future. His blog, by the way, is at a new address, and is well worth the time each Monday. Those who comment on his blog tend to exemplify the people who think we are long past the point of no return and that a collapse is coming.

On the other hand, also coming into my screen today was a blog entry from The Oildrum, specifically a guest blog under the byline of “Gail the Actuary” in which an expert on space-based solar power explained how a new approach to the launch of vehicles may be able to cut the cost enough that space-based solar energy would become an answer, even the answer, to our future energy problems. Space-based solar arrays are one of those technologies that are always somewhere over the horizon, and some would say over the rainbow. If you take a few minutes to read this blog, and again the comments, you find the dissonance on full display. On the one hand you have a person saying that there may be an energy answer after fossil fuels. On the other hand you have lots of people not only saying it is not possible, but directly arguing that a human die-back is more desirable than cheap energy.

And so it goes.

At the end of the Fire 2009 conference, an audience member said he felt depressed, that the environmental problems discussed there seemed too large and the time seemed to late to respond. David Brin, the great science fiction writer, also in the audience, responded that we have to hope that humans come up with the breakthroughs, technological and social and values-based, that enable the enterprise of civilization to continue. The alternative is despair.

I thought this summed up things quite well.

Glen Hiemstra is a futurist speaker, consultant, blogger, internet video host and founder of Futurist.com. To arrange for a speech contact Futurist.com.

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