ArchivesTag : future
Five Marketing Technology Tips
I am in Milan for a day-long marketing technology conference where I will be presenting to the event, which is sponsored by Ambrosetti. So I’ve been surveying various material on technology and marketing. According to an online survey, CMOs say tech-savviness is the area of greatest need and opportunity in marketing. It’s becoming more and [...]
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15 Minutes on Future Consumer Trends
Among my favorite companies is REI (Recreational Equipment Inc.). I’ve been invited to work with them now and then, and this video is a 15 minute excerpt of a keynote that I provided to one of their annual leadership conferences. In this video I discuss demographics and future consumer trends, especially as they relate to [...]
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Memristors and how they may change computing
I recently read a novelette by Bruce Sterling called Black Swan (A Cyberpunk Story). I was intrigued by what Sterling referred to as a “Memrister”. Within the context of the story, it was only clear that memristors were theoretical electronic devices with a lot of potential applications. After doing some research, I found out that [...]
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The Future of Marketing 2012 and Beyond
Recently some clients have asked me to think about marketing, brands, consumers, the new media, technology, and how the new relationships among these elements are changing old enterprise/customer relationships. Fundamentally I think the deepest shift that is going to happen can be captured by asking one important question. Traditionally, one might ask which brands you [...]
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Top 5 Strangest Predictions of 2011
The most recent edition of The Futurist magazine included The Best Predictions of 2011. Here are some that seem stranger to us than the others. 1. Thought Helmets. According to Gerwin Schalk, an Albany Medical College scientist, by the year 2020 we will have thought helmets. Though these helmets will probably not be for commercial [...]
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The future for people with disabilities
Last week I had the pleasure of speaking to the annual conference of the Governor’s Council on People with Disabilities in the state of Indiana. More than 400 people had gathered, both people with disabilities and advocates, for a 2-day conference. The theme was Celebrating Community. More than two decades ago I had done quite [...]
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Top 10 Reasons to (not) Avoid Social Media
Tongue in cheek, Allegis Group Services recently posted the top 10 reasons that HR and other professionals in companies should avoid social media. Read the whole piece, but here are the 10 reasons… 1. You’re a Global Company That Does Not Want to Maintain a Uniform, Worldwide Corporate Culture. 2. You Want to Ensure That [...]
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A Thanksgiving Dream for the Future
Tomorrow is the traditional Thanksgiving holiday here in the U.S. As always the day has me thinking of things to be thankful for, as well as how I’ve contributed in the past year. And, being a futurist, I consider things I’d like to be thankful for in the future. Yesterday there appeared in the Financial [...]
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Making Sense of OWS
Matt Taibbi in Rolling Stone has an interesting analysis of Occupy Wall Street in terms of how the larger movement relates to the future. The key quote for me… We’re all born wanting the freedom to imagine a better and more beautiful future. But modern America has become a place so drearily confining and predictable [...]
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Future of Arctic Ice – 2011 Nearly Matched All-time Low
For some years now I’ve been sure to follow the summer-time story of ice in the Arctic Ocean, as tracked by the Snow and Ice Data Center in Colorado. I began doing this after meeting a cold-weather engineer from the U.S. Army Corps of Engineers, who alerted me both to the special dynamics of the [...]
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