It takes just 9 seconds of sunlight to provide the equivalent energy generated by burning all the oil, coal and gas we destroy every 24 hours. And solar is getting cheaper, so cheap it will dominate future electricity generation. A clear trajectory toward solar is emerging. A Deutsche Bank report published this week says that solar will be as cheap or cheaper than other forms of electricity generation in 47 states by 2016, in 36 states even if current tax credits were reduced. Even today solar is at grid parity in 10 states. The International Energy Agency now predicts that solar will be the world’s biggest source of electricity by 2050. This is a difficult challenge for the currently centralized model of electricity generation.
Archive: Environment & Energy
Interesting that conversation is beginning to focus on whether solar energy and other renewables are growing too fast for the current electricity generating and grid system to cope with. The basic problem is that current generating capacity cannot be ramped up and down swiftly enough to accept huge amounts of renewable energy, and we still lack storage capacity for excess power generation. Predicted to be a bigger problem in the next 5 years or so, than in 15 years when there is more renewable energy and the system has adjusted.
Update June 30 – Solar Roadways made it, raising nearly $2.3 million. Thanks to all who helped. They really have a chance now to commercialize their vision.
I will leave this blog up a bit longer so you can watch this wonderful video. We will get back to some new blogs about the future in July.
10 days left to invest in Solar Freakin’ Roadways !!!!!
Go to Indiegogo and help now.
We’ve been tracking the progress of Scott and Julie Brusaw of Sandpoint Idaho and their federally supported project to build a prototype for a smart highway that generates power and pays for itself. This is Solar Roadways. We’ve chatted from time to time and I show videos of the project in many of my programs (people love it and are amazed at the audacious idea). This is a project worth supporting. The are launching an Indiegogo campaign on Earth Day, 22 April 2014.
We share their press release below with a photo of the prototype parking lot recently completed. They modestly call it an “intelligent” highway system – but I’d call a road that pays for itself, heals itself, generates solar energy, has built in lighting, and heating that prevents ice and snow buildup, and is made of glass… brilliant!
FOR IMMEDIATE RELEASE April 14, 2014
SOLAR ROADWAYS RELEASES FIRST PHOTOS OF SOLAR PARKING LOT PROTOTYPE
Announces crowdsource campaign to launch on Earth Day
SOLAR ROADWAYS, SAGLE, IDAHO (APRIL 14, 2014)
Solar Roadways was tasked by the Federal Highway Administration, with a Phase II SBIR contract, to build a solar parking lot prototype. The first photos of the initial installation have been released. “The basic installation is now done, but there is still work to do before the parking lot will be totally complete- LED patterns, covers for mounting holes and mastic to fill the gaps between panels are still to come”, said Scott Brusaw, co-founder, along with his wife Julie of Solar Roadways, Inc.
“One of the biggest challenges of this phase was to explore and test various glass surfaces and textures and test them for strength, traction and durability and all test results have exceeded our expectations. In addition to the solar cells, the panels contain heaters to keep them snow/ice free and LED lights for road lines and verbiage” , said Scott Brusaw.
The company needs to acquire funding to begin hiring a team, streamline the process for quick and cost effective production, and gear up for manufacturing. To this end, Solar Roadways will launch an Indiegogo campaign at 12:01am EST on Earth Day, April 22, 2014.
The Brusaws plan to locate their first manufacturing facility near their home in north Idaho, but envision facilities in most states and various countries as production ramps up. Solar Roadways has already received an outpouring of interest from potential customers, from their home town of Sandpoint, Idaho to remote areas of the world.
Solar Roadways is a company with a single purpose: to replace our nation’s deteriorating highway infrastructure and crumbling power grid with an intelligent highway system that pays for itself through the generation of electricity and doubles as an intelligent, self-healing, decentralized power grid.
Scott and Julie Brusaw
Diplomacy between Nations
The negotiations that take place between world leaders and their staff have shaped the world we live in today more so than any other types of negotiations. Sometimes negotiations can avoid wars, sometimes they can go wrong and cause wars – history would look a lot different if just a handful of negotiations had turned out differently. An example of ongoing negotiations that have been very unsuccessful between nations is in the Middle East, where countries have been at war for centuries. Generations of would-be negotiators have tried their hand at finding a resolution, but it’s all been futile so far. When the stakes are so high, and negations go wrong, it’s often the innocent who pay the price. A recent example is the current situation going on in Ukraine, and a great quote comes to mind “Deals Don’t Stick if they Don’t Resolve the Problem“. So far, all we’ve seen is examples of negotiations failing, but for the betterment of the entire region let’s hope that both sides are able to reach an agreement.
In life, sometimes it’s easy to hold a grudge but you’ve got to ask yourself, is it really worth it? Even if you’ve been slighted in the past, sometimes you’ve got to start with a clean slate in order to move forward. Set your preconceived notions aside before you get to the negotiation table.
Working Together For Mother Nature
It’s never easy to get countries to come together to protect the environment because that often comes at a price, and many countries will put their own short-term prosperity ahead of the long-term health of our planet which is very frightening. It takes incredible people with amazing negotiation skills to get countries to work together for the greater good of all mankind when the results won’t be seen until future generations are living on our planet. “It’s a great person who plants the seeds of trees whose shade they’ll never enjoy”, says the old saying. A major issue with climate negotiations is that the current global economic crisis is taking attention away from long-term issues like achieving sustainable energy, clean and safe drinking water, having safe and healthy food available, and more.
Take fisheries, for example, over-fishing is hurting ocean life, but those fish are being used to feed humans. As the world’s population grows, we need to make sure that we reach an agreement that will protect wild life and at the same time supply the quantity of fish needed for food. That`s very hard to do when you take into consideration profit-driven fishermen and illegal fishing.
In negotiations, it can help to point out when both parties are working towards a greater good that reaches beyond either group’s self-interest. Then, if both sides are willing to give a bit of wiggle room, everyone can be better off.
The Global Workforce
As multinational corporations, and even smaller businesses, start to outsource from all around the world to expand their operations, they are going to be hiring all sorts of different people. Not everything works the same from one country to the next, including the ways that people negotiate. You could greatly offend someone from one culture with something that seems perfectly acceptable in another culture, especially when you’re negotiating!
If you’re negotiating in unfamiliar territory, and this applies to all aspects of our lives, make sure you do your due-diligence to really understand what you’re getting into.
This is similar to the first situations we discussed, which were globalized trading opportunities. How does this apply to our own lives? No matter where you work, chances are there will be someone from another country who might not speak English, but a friendly smile and a wave of recognition can go a long way towards helping someone feel welcome. There are major negotiations, and then the small ones we face on a daily basis, like smiling at a stranger, deciding not to be rude even if a waitress is ignoring you, and so on and so forth. The way you handle these micro-negotiations has a larger impact on your mood, your success, and your life than you might realize.
Final Thoughts on the Importance of Negotiations for a Better Future
More than ever before, we’re living as a global community. Hopefully this helps people to understand that their actions, or lack of actions, have a widespread and profound impact not just on those of us who live on this planet, but for our children and their children and all who come after.
|| Written by Mary Ann Keeling ||
Mary Ann is a writer and a blogger from Brisbane who likes to share her passion for the future through her writing.