February 18th, 2011 | By Catherine Otten | Posted in Current Choices for a Better Future, Science & Technology, Society & Culture | Comments Off

The Future of Music

SurraeonI recently had the opportunity to interview musician Amanda Ray about her experiences and goals. She is an impressive artist with a great outlook on the future of music and positive change. She has recently written Surraeon, a sci-fi story that is currently under development as a musical album and as a film.

The full interview can be found in our Article Archives. Here are some highlights from our interview:

8. From your point of view, what is the future of music?
I think the future of music is bright, but I don’t think there is a future for the music industry the way we knew it. Like everything, change is the only constant. And I feel like technology has given us a clean canvas in which to create our dreams. Without corporations telling you who to like and listen to, we will see who the real creative artists are. It can be very challenging, but artists are forced to get creative with how they sustain themselves with their music. It’s not about copies anymore, in this device addicted world, it’s about access! And although I can go on and on with predictions, it’s really everyone’s guess to what the future holds in music. With respect to the record industry and corporations, it’s been a VERY long time since artists have been able to create without a mold, without a formula and without expectations.

We’re living in a DIY industry now and I think it will spawn a new generation of artists who will not be bound by the traditions of the music industry, and will be free to create and market music in new ways. And I don’t think anyone will specialize in just one area, they will know and be a part of every aspect of their art. We will also see more fans involved with their favorite artist music. Online fundraising campaigns such as Kickstarter and Indie Go Go will inspire other companies to help artists raise funds for their projects. This will and is, cutting out the middle men and even more financial gate keepers such as grants. Any artist who’s even considered going down the grant road, understands how annoying and long the process is. Unfortunately, it still boils down to who you know, who likes you and if you fit into their mold or category. I also think that artists will start joining forces more in the future. Building websites that are genre specific or just several bands all on one site, selling access to music, concert videos and blogs.

9. How are you inspiring positive change through your music?
By creating honest, sincere music from the heart! Providing a window to an experience that we crave but are afraid to live. It’s not about creating a fake perfect utopian society but broadening our perception of where we see ourselves in 30 years. With thought provoking lyrics and moody cinematic music, it is my goal to create a soundtrack for our journey to perceiving a more favorable future.

[Note from Glen Hiemstra... I love this interview that Catherine did with Amanda Ray, musician, writer and artist. What caught our attention when she contacted us was her concept that images of the future matter, and that we lack positive images. That fits precisely with my approach to futuring. Check out the full interview, and Amanda's work.]

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Outlook 2011 Video

Here is our new video summarizing my Outlook 2011. I wrote the outlook at the beginning of the year and we posted the original on January 3. The written version with more detail, links to resources and a recap of how accurate our Outlook 2010 was can be found in our blog archives. After multiple requests we have decided to produce this video version, as we have done the last several years. Enjoy!

Glen Hiemstra is a futurist speaker, author, consultant, blogger, internet video host and Founder of Futurist.com. To arrange for a speech contact Futurist.com.

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February 7th, 2011 | By Glen Hiemstra | Posted in Business & Economy, Environment & Energy | Comments Off

Future of Food: The Challenge of Food Security

Here is a brief video clip from my keynote speech to Buhler in 2010, focusing on the Challenge of Food Security.

As I suggest in the video, the upcoming challenge of food security is the overwhelming amount of food we need to produce to feed the quickly growing world population. In August, when the speech was originally given, the world population was 6.8 billion. Six months later, we have already passed 6.9 billion, which puts us on track to reach 9 billion by 2042, or with the most conservative estimates, as I said in my speech, by the year 2050. That means that in the next 40 years or so we will have to produce as much food as in all of history up until now.

Producing that much food will be a huge challenge and requires 21st century agriculture to be sustainable and economical in order to allow this many people to survive at a reasonable standard of living. Most expert observers of the recent street-revolutions in Tunisia and Egypt point to rising food prices as a fundamental driver of the desperation of the people. In nations like these, food security revolves around sufficient supply and affordable prices.

In richer nations like the United States, food security involves the same issues, but there are other factors important to the future. For example, in emergency situations what are the abilities of localized areas to produce food? In most cases, not much, which means maintaining the ability to transport food great distances is important. Interrupt transportation and most localities would get hungry in a week or two. In the long run food security must focus on whether current industrial agriculture practices regarding petroleum-based fertilizer, herbicide, and pesticide use are sustainable, not to mention environmentally sound. On these issues we forecast a growing movement to supplement and even to replace a portion of traditional and very large scale agriculture. Traditional practices will dominate for decades to come, but the local, healthy and organic food movements continue to grow. Improved ability to produce food locally and healthier diets will both be part of future food security.

Mark Bittman, New York Times food writer, recently offered his list of ideas for improving the food picture in the U.S., and thus enhancing our own food security in a piece he titled A Food Manifesto for the Future.

Here are some ideas — frequently discussed, but sadly not yet implemented — that would make the growing, preparation and consumption of food healthier, saner, more productive, less damaging and more enduring. In no particular order:

  • End government subsidies to processed food. We grow more corn for livestock and cars than for humans, and it’s subsidized by more than $3 billion annually; most of it is processed beyond recognition. The story is similar for other crops, including soy: 98 percent of soybean meal becomes livestock feed, while most soybean oil is used in processed foods. Meanwhile, the marketers of the junk food made from these crops receive tax write-offs for the costs of promoting their wares. Total agricultural subsidies in 2009 were around $16 billion, which would pay for a great many of the ideas that follow.
  • Begin subsidies to those who produce and sell actual food for direct consumption. Small farmers and their employees need to make living wages. Markets — from super- to farmers’ — should be supported …
  • Break up the U.S. Department of Agriculture and empower the Food and Drug Administration. Currently, the U.S.D.A. counts among its missions both expanding markets for agricultural products (like corn and soy!) and providing nutrition education. These goals are at odds with each other; you can’t sell garbage while telling people not to eat it, and we need an agency devoted to encouraging sane eating. …
  • Outlaw concentrated animal feeding operations and encourage the development of sustainable animal husbandry. The concentrated system degrades the environment, directly and indirectly, while torturing animals and producing tainted meat, poultry, eggs, and, more recently, fish. Sustainable methods of producing meat for consumption exist. …
  • Encourage and subsidize home cooking. (Someday soon, I’ll write about my idea for a new Civilian Cooking Corps.) When people cook their own food, they make better choices. When families eat together, they’re more stable. We should provide food education for children (a new form of home ec, anyone?), cooking classes for anyone who wants them and even cooking assistance for those unable to cook for themselves.
  • Tax the marketing and sale of unhealthful foods. Another budget booster….
  • Reduce waste and encourage recycling. The environmental stress incurred by unabsorbed fertilizer cannot be overestimated, and has caused, for example, a 6,000-square-mile dead zone in the Gulf of Mexico that is probably more damaging than the BP oil spill. …
  • Mandate truth in labeling. Nearly everything labeled “healthy” or “natural” is not. …
  • Reinvest in research geared toward leading a global movement in sustainable agriculture, combining technology and tradition to create a new and meaningful Green Revolution.

I would not be eager to turn functions of the USDA over to the FDA, but more carefully defining and separating the missions of each would be a positive step, particularly as regards the encouragement of healthy eating. Rethinking subsidies would be nice as would some support for local food production, though very hard to do because of the big money involved. The encouragement of home cooking also sounds great – we are doing more of that ourselves – but as responders to his article point out this is a huge challenge in a time-short culture where fast food tends to be quite a bit cheaper, calorie for calorie, than home-cooked food.

Food security, in its many meanings, will be an issue of increasing importance over the next few decades.

Glen Hiemstra is a futurist speaker, author, consultant, blogger, internet video host and Founder of Futurist.com. To arrange for a speech contact Futurist.com.

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February 3rd, 2011 | By Glen Hiemstra | Posted in Environment & Energy | 1 Comment

World Oil Prices Heating Up

Recent months brought a sense of security about future oil supplies and prices. Some large new oil discoveries, combined with improved production in Iraq and the Gulf states, had caused many observers to relax. Some even went so far as to claim that worries about oil were over, for the long-term future.

Oil BarrelsEgypt, Tunisia and the potential for more change to come, have caused investors to ask some questions about such relaxed views. While the U.S. Energy Information Agency had forecast that oil prices would peak at $93 this year, and remain mostly below that, just in the last couple of days prices on future oil have surged to over $100. The EIA announced there was an increasing chance of $110 oil this year, and some investors have publicly wondered about $250 oil. A lot would have to go wrong for oil to jump that high, but the near term looks pretty volatile.

Why does this matter, besides the prospect of a paying few more dollars at the pump. Two reasons. First, oil at $100 means that about 5% of global GDP must be devoted to buying oil. When we have reached that level historically there has been a negative impact on the economy. Global demand for oil is increasing as the economy revives, and prices much above $100 would create problems with recovery. Second, from my perspective on the more positive side, alternative energy investments, particularly in solar, will start to look better, and in fact this was the talk of the day on the financial chat shows.

In the long run, the great energy transition is underway. Recent events could speed it up a bit, but mostly they remind us all that relying on one form of fossil fuel, from relatively limited parts of the world, is a long term risk.

Glen Hiemstra is a futurist speaker, author, consultant, blogger, internet video host and Founder of Futurist.com. To arrange for a speech contact Futurist.com.

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February 2nd, 2011 | By Glen Hiemstra | Posted in Current Choices for a Better Future | 1 Comment

Glen Hiemstra – Why Explore the Future

Why explore the long-term future? In this five and a-half minute video excerpt from a 2010 speech, I suggest three critical reasons to explore the future:

  • To anticipate paradigm changes
  • To see preferred future directions early
  • To develop a shared image of the future, and fold that image back on the present.

In this clip I also tell a favorite story about Bill Gates, and describe just a little of how I became a futurist and professional speaker and consultant in the first place.

The speech was to Buhler, Inc., at their celebration of the company’s 150th anniversary. We’ll be posting more excerpts and the whole speech soon.



Glen Hiemstra is a futurist speaker, author, consultant, blogger, internet video host and Founder of Futurist.com. To arrange for a speech contact Futurist.com.

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