March 18th, 2011 | By Glen Hiemstra | Posted in Business & Economy | Comments Off

Create the future by Crafting the Best End Game

Cord Cooper of Investors Business Daily’s Investors.com just posted a very nice and quite cleverly worded summary of my approach to futuring as written in my book, Turning The Future Into Revenue. In his article, Craft the Best Endgame, Mr. Cooper begins by saying,

Building your firm hinges on checking three outcomes: what’s likely, what’s possible, what’s best. Going for the last is what separates great outfits from wannabes, notes Glen Hiemstra, author of “Turning the Future Into Revenue.”

Mr. Cooper goes on to title some of the futuring or long range planning steps that I advocate in my book as follows:

  • View
  • Move It
  • Look Up
  • Grasp It
  • Remember
  • With a bit of wisdom from Ken Blanchard and Arnold Goldstein added in, you have a simple guide to creating the preferred future. Recommended.

    Glen Hiemstra is a futurist speaker, author, consultant, blogger, internet video producer and Founder of Futurist.com. To arrange for a speech contact Futurist.com.

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    March 16th, 2011 | By Glen Hiemstra | Posted in Current Choices for a Better Future | Comments Off

    California Dreams: Visions for the Future

    I think it’s time for something uplifting. A couple of weeks ago I met Kate McCallum, Executive Director of the Center for Conscious Creativity. The Center aims “to create a better future through arts, media and entertainment.”

    The meeting involved a potential project about which I hope to reveal more at another time. But as a result of this meeting I was privileged to be in on the announcement later that week that Kate was among the winners of an exciting video competition, called California Dreams. The project invited people to imagine the future of California, whether the vision is of growth, reinvention, or collapse and then to submit a video of a day in the life in that new world. The entries are varied and quite wonderful.

    Five winners were selected, among them this entry by Kate McCallum, entitled Positive Futures Arts and Media, a dream of Transformation. I loved it because it is very, very good, and because it resonates with my own approach to the future here at Futurist.com. The video opens with the line, “The cosmic alarm clock is ringing. And we keep pushing the snooze button…” Enjoy.



    Glen Hiemstra is a futurist speaker, author, consultant, blogger, internet video producer and Founder of Futurist.com. To arrange for a speech contact Futurist.com.

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    March 15th, 2011 | By Glen Hiemstra | Posted in Current Choices for a Better Future, Environment & Energy | 2 Comments

    Future of Nuclear Power II

    When in my last blog I noted the very early reports of an initial explosion at the Fukushima nuclear plant in Japan, I also suggested this would be a problem for the large-scale nuclear power plant industry. An obvious point. What we did not know on Saturday was that two or three more plants within the larger complex would go into critical failure, with exploding containment buildings and even one report of a breech of the core containment.

    Now on March 15 it is becoming clear that the situation was significantly underestimated early on, and that a potential catastrophe looms. The nuclear plants themselves are failing one by one, but worse, the nuclear waste containment pools have begun to fail as well. To my surprise the waste containment pools in these older model plants are situated on the roof of each power plant building. The pools are, according to reports, 40 feet by 40 feet, and 45 feet deep. On the bottom of each pools sits spent nuclear fuel. The word spent is a bit misleading, as this fuel is capable of becoming very hot, burning, and tossing huge amounts of deadly radiation into the air, the equivalent of a dirty bomb.

    The earthquake and tsunami that disrupted or destroyed the cooling circulation for the reactors themselves also destroyed the circulation to the waste pools. Now, with the roofs blown off of two of the reactor buildings, and the water reportedly boiling in one of the pools and the side of another breached, it becomes increasingly likely that we will see very large releases of radioactivity. The latest plan is to use helicopters to drop water into the pools, something that sounds like a pretty desperate measure.

    Here is the point of discussing this disaster, when much more detailed descriptions are available. Like many futurists, along with environmentalists like Stewart Brand, in recent years I have become more interested in the prospects for nuclear energy as part of the solution to global warming. I have been clear that large-scale reactors like those at Fukushima were problematic for two reasons. One problem is that private industry will not take the risk of building these plants without massive public subsidies, which by itself suggests they may not be good bets for the future. The other is that while the safety record of these plants has been good, the risks when a catastrophe inevitably occurs is almost incalculable, up to and including vast areas uninhabitable. As I write this Japan has declared a “no-fly” zone over the Fukushima region, and is literally relying on workers to accept near suicide conditions to try to combat the emergency. As Eugene Robinson notes today, this all starts to “look like a bargain with the devil.”

    Wind energy, solar energy, geothermal energy – yes, scaling them up is a huge undertaking. But none of them can suffer this kind of disaster with consequences that can last for centuries. Perhaps there will still be a future for very small-scale nuclear plants, the kind the Energy Secretary Chu has touted. This is something that requires a lot more study. While the middle of disasters is a bad time to make predictions, the future of large-scale traditional nuclear power looks bleak, and appropriately so.

    [Update: The first response to this blog prompted me to dig some more regarding the cost/benefit of nuclear power as an answer to global warming. One of the more interesting sources I came across today is a 2006 report from the Institute for Energy and Environment Research, by Bruce Smith, entitle “Insurmountable Risks.” He presents an interesting case that nuclear is generally much more expensive than people assume (and this explains why massive subsidies are required to build new plants), and that these costs are increasing rapidly. Investors understand that a 2 billion dollar investment can turn into a 1 billion dollar clean up in about 90 minutes. But mostly he anticipates (in 2006 remember) the kind of one-off catastrophes we are currently witnessing, arguing that such events are not unlikely but rather inevitable given the complexity of the machines, the fallibility of human operators, the fickleness of weather and geology, and enough time. The money quote may be this one, in which Smith himself cites an MIT study…

    …the expense and unique vulnerabilities associated with nuclear power would make it a very risky, unsustainable, and uncertain option for reducing greenhouse gas emissions. As the authors of the MIT report themselves conclude:

    The potential impact on the public from safety or waste management failure and the link to nuclear explosives technology are unique to nuclear energy among energy supply options. These charac- teristics and the fact that nuclear is more costly, make it impossible today to make a credible case for the immediate expanded use of nuclear power.

    I also noticed this article today, an interview with a Russian official involved in the Chernobyl cleanup, in which he warns that the industry is not good at putting safety over profit.

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    March 11th, 2011 | By Glen Hiemstra | Posted in Current Choices for a Better Future, Environment & Energy | 2 Comments

    Carbon Nation a Great Film – Go See It.

    Film director and producer Peter Byck watched An Inconvenient Truth some years ago and thought, “If that is the problem, what is the answer?” Thus began an odyssey now in its forth year to conceive, produce and now to show the new blockbuster documentary, Carbon Nation. The film opens today in San Francisco. Go see it!

    I had the opportunity to chat with Peter last week at a Seattle V.I.P premier of the film, sponsored by the Boeing Company. Peter hosted the event and answered general questions, as he will be doing this evening in San Francisco. The film suggests a feasible path to reduce carbon emissions to the scientifically supported level of 350 parts per million, especially through the wide spread application of wind and solar power. Recalling the swift transformation of industrial processes from the manufacture of autos and washing machines to war material seventy years ago, the film argues persuasively that the idea that we cannot scale up carbon friendly sources of energy is not actually true. It is simply current policy.

    At once humorous, visionary, challenging, and informative, Carbon Nation is the new must see film on our common future.

    Private screenings can be booked now, and DVD’s will follow the theatrical run, as might a proposed television series.



    Glen Hiemstra is a futurist speaker, author, consultant, blogger, internet video host and Founder of Futurist.com. To arrange for a speech contact Futurist.com.

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