April 18th, 2011 | By Catherine Otten | Posted in Business & Economy, Society & Culture | Comments Off

To Tweet or Not to Tweet

This is a great question addressed by Time magazine last week. Although I personally try not to devote too much time to social media, they make a great comparison with the internet and it’s beginnings – “Were Netscape and the Web enhancing our economy, or were people just spending more time at work checking out ESPN.com“? I know it took the older generation a much longer time to adapt to using the internet and the same may be true for social media, but will it be good for everyone? I think most people, at least in developed countries, would agree that the internet is now vital to growth and sales for many businesses, and the same may soon be true for social media. This may look good to some, however, the vast majority of people still do not have access to the internet at all. In the Time magazine article they sum it up quite well:

Time TwitterLike so many things these days, social media contribute to economic bifurcation. Dynamic companies are benefiting from these tools, even if the gains are tough to nail down in specific figures. Many individuals are benefiting too, using LinkedIn to find jobs and Groupon to find deals. But for now, the irony is that social media widen the social divide, making it even harder for the have-nots to navigate. They allow those with jobs to do them more effectively and companies that are profiting to profit more. But so far, they have done little to aid those who are being left behind. They are, in short, business as usual.

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April 12th, 2011 | By Glen Hiemstra | Posted in Current Choices for a Better Future | 1 Comment

Global Challenges In Next 20 Years

Glen speaks to SonaeLater this week, on April 14, 2011, I will be doing presentations to the World Foresight Forum event in The Hague, Netherlands. On that day I will be part of a panel entitled Future Global Challenges. Along with panel members Sang-Hyun, Chairman of the International Criminal Court, and Edward de Bono, creator of “lateral thinking,” to discuss what we each see as the “major challenge facing the world in the next 20 years.” There are so many global challenges that it is difficult to choose one. Here is a preview of what I plan to say.

The Major Challenges Facing the World in the Next 20 Years

The future creates the present. Our images of the future exert a powerful influence on the choices we make today. If we want to change our present choices, we must change the future. Therefore it is important to ask what futures we should try to avoid, what futures we need to get ready for, and what futures we want to create.

Since the question of major challenges implies futures to avoid or get ready for, we will concentrate there. I divide challenges into four categories: Nuisance, Existential, Primary, and Causal. Before I name what I have selected as the major challenge facing the world, let me review the candidates, in these categories.

Nuisance: Global terrorism fits here. So long as there are relatively small groups of people with grievances and access to weapons, global travel, and instant communication, the threat of terrorism will persist. It is a matter for global intelligence, police, and occasionally military response, but it is not the major challenge.

Existential: There is one threat that could, in fact, wipe out civilization, which we know about but pay scant attention to. Scientific evidence suggests that on average about every 1200 to 4800 years the earth receives an asteroid strike sufficient to do major damage, up to and including wiping out most life on the planet.

Primary: This list would seem to provide the best candidates for the major challenge. The list includes:

• Climate change & global warming.
• Global water shortages.
• Threat of a global pandemic.
• Food security.
• National and international debt and economic crisis.
• Tendency toward increasing rich-poor gap in advanced and advancing economies.
• Rebuilding or building national, regional and local capacity in food production, manufacturing, and services.
• Stop moving mass.
• Global population and workforce imbalances and a lack of jobs worldwide.
• Wide acceptance of sustainable lifestyle.

Climate ChangeIf one were forced to choose just from this list, I would choose climate change and global warming as the primary challenge facing us in the next 20 years, because with each passing year and decade the ability to mitigate this threat becomes more remote. One can even produce scenarios in which climate change runs out of control and becomes a near existential threat.

Causal: Beneath the primary challenges lie deeper causes that, if not addressed, make it essentially impossible to confront the primary issues in ways that solve them rather than merely decrease their impact. Some causal challenges are practical, some deal with the deeper values and even with the nature of humanity. The causal challenges of major importance are:

• Energy – unless we reinvent the energy business, we cannot deal with climate change.
• Me vs. We, Greed and Habit, the Ethos of More – so long as the purpose of economic activity remains the accumulation of ever more wealth for the few and ever more consumption by everyone, for reasons of conscious and unconscious greed and sheer historical habit we will create the challenge of wealth divergence, and debt and economic instability, not to mention unsustainable resource depletion. With a billion people this was acceptable. With 9 billion people this will not work.
• Rejection of science in favor of popular opinion, and political and religious views, for example with regard to climate change.
• The purpose and nature of work – in a world where sufficient goods and services can be produced with less than the available workforce, and where the number of jobs is already insufficient, we must address work and what it is that humans are meant to do in the future.
• Inability to see, to think, and to act with a view of the long term and in a systemic way. The big challenges extend across borders, philosophies, approaches to governance, and biological and ecological systems. We know this, but barely understand how to deal with the reality of interconnectedness.

Stop over consumptionBrighter energy futureConclusion: The major practical yet causal challenge facing the world in the next 20 years is the reinvention of energy. The major values-based causal challenge facing the world in the next 20 years is shifting from Me to We, to a less greed-based ethos that no longer accepts over-consumption as the natural order and the inevitable result of development.

Draft program by Glen Hiemstra 10 April 2011
“Me to We” concept from Gerd Leonhard

Glen Hiemstra is a futurist speaker, author, consultant, blogger, internet video producer and Founder of Futurist.com. To arrange for a speech contact Futurist.com.

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April 10th, 2011 | By Glen Hiemstra | Posted in Current Choices for a Better Future, Society & Culture | Comments Off

When Visions of the Future Turn Negative

Later this week, on April 15, 2011, I will be doing presentations to the World Foresight Forum event in The Hague, Netherlands. On that day I will be part of a panel entitled Roadmaps for a Shared Future, where we will discuss envisioning alternative futures in the context of the “Gross National Happiness Index” as proposed by French President Sarkozy. Thinking about alternative visions brought me back to this article that I wrote originally in early 2001. It can be found in our article archives, but is worth sharing here once again, I think. It was written prior to 9/11, by the way.

Any student of the rise and fall of cultures cannot fail to be impressed by the role played in this historical succession by the image of the future. The rise and fall of images precedes or accompanies the rise and fall of cultures. As long as a society’s image is positive and flourishing, the flower of culture is in full bloom. Once the image begins to decay and lose its vitality, however, the culture does not long survive. (The Image of the Future, Fred Polak, 1961)

EnvisionI have been thinking about images of the future lately. I have noticed that when I complete one of my typically positive and optimistic presentations, a certain number of people will stand in line to comment. Some wish to say that they appreciate the hopeful view of the future, but a surprising number wish to say that I am wrong, that things are bad, worse than they have ever been, and getting even worse by the moment. We do not have long to last, they say.

It is not so much that I am surprised at this view, or even that within particular limited domains the view might have some validity. It is consistently surprising, rather, to notice how pleased many people are with their assessment of the future. A few are positively giddy that things are so bad.

Perhaps it is that certain types thrive on crisis. Perhaps a dour view of the general future allows the satisfaction of feeling lucky that your personal future does not look so bad. Surveys for years have demonstrated that people tend to be more optimistic about their own future than about the future in general.

What happens when a growing proportion of a society adopts a decaying view of the future? Which vision of the future is dominant in post-industrial world-around culture today?

Robert Heilbroner, in his 1995 book, Visions of the Future, outlines three historical visions of the future, which have existed successively in the Distant Past, Yesterday and Today.

By the “Distant Past” Heilbroner refers to all of human existence from the appearance of Homo Sapiens 150,000 years ago down to the emergence of “Yesterday,” approximately two or three hundred years ago. The Distant Past began with primitive societies using stone and flint tools, followed by ten to twenty thousand years during which material progress slowly accelerated with the use of copper and bronze. This was followed around the 6th millennium B.C. by a tremendous social change that itself lasted several thousand years, the emergence of the first complex and stratified societies of history, the Mesopotamian, Egyptian, Indian and Chinese kingdoms and empires. The Distant Past eventually included Greece and Rome, the Aztecs and Mayans, the Middle Ages, and finally the appearance of the modern nation-state in Europe in the 17th Century.

This Distant Past encompasses an enormous range of human societal forms and experience. It was diverse in myriad ways, except for one, “its earthly view of the future,” according to Heilbroner. From seers to oracles to priests, from rulers to commoners, the record that exists suggests that people shared one view of the future: that it would not change. They did not imagine that the material conditions of the masses of people or its rulers would change “in the slightest degree.”

This view of the future remained stable despite increasing travel and trade, and the ebb and flow of kingdoms and empires. People believed in the acceptance of things as they had always been and must henceforth always be. Varying religious systems reinforced this view, promising only reward or punishment in an afterlife.

Yesterday began about 300 years ago, and lasted until perhaps the middle of the 20th Century, says Heilbroner. With the Renaissance, the emergence of science and of theories of material progress and then machines and industry, the view of the future changed. Seemingly overnight, there emerged a vision of the future as the “carrier of previously unimaginable possibilities for improving the human condition at all levels.” In other words, hope and confidence had arrived and became dominant.

Yesterday’s image of the future was not evenly distributed around the world, in contrast to the Distant Past. In many parts of the world – Africa, parts of Asia, Latin America, parts of Europe – the material conditions remained relatively unchanged, and an unchanging image of the future remained in place.

Today covers the period beginning in the middle of the 20th Century and continuing into 2001 (remember the year that the future arrived!). In this period, the one in which most people have lived, our images of the future have come to be dominated by large and impersonal forces, namely science, economics and mass political movements. It is Heilbroner’s central thesis that these forces, seen as benign and positive Yesterday, have come to appear as “potentially or even actively malign, ominous, threatening.” Moreover, it is in the most advanced industrial and capitalistic regions of the world that the vision of the future has taken on this dark tenor. Today’s image of the future is marked by a new degree of pessimism.

The pessimism differs from Yesterday obviously, but also from the Distant Past. In the Distant Past people believed that things would not change. Today many people believe that things will change, but for the worse. As an audience member commented to me one time, “I knew that things were changing, but I didn’t know it was this bad.”

It is not clear that a malign image of the future has become dominant. It is clear that, Today, the future is seen as “contestable.”

There are positive consequences of this contestability, the most important of which is a heightened vigilance against unconsidered technology, social inequality, and exploitation.

There is a cost as well. It seems to me that the cost is reflected most significantly in a drift back to the future of the Distant Past, in which a growing proportion of people adopt a future image marked by discouragement and stagnation, and ultimately hopelessness.

Contrast a dour future image, prevalent Today, with the image of a visionary who bridged Yesterday and Today, Buckminster Fuller. It was Fuller who argued that only as recently as the 1980′s had the world reached a level of technological, scientific and imaginative knowledge, as well as sufficient connectivity, that it would now be feasible to take care of all humanity on the planet at a high standard of living, ever doing more and more with less and less, and thus preserving and enhancing the environment in the process.

Such an image seems both alluring and quaint in 2001. What will be the image of the future that emerges in the 21st Century?

[Postscript 2011: The tendency to negative future images seems much more pronounced today than in 2001 when this was originally written. Global challenges have multiplied since then. The question is whether both the challenges, and the images of the future, can be reversed.]

Glen Hiemstra is a futurist speaker, author, consultant, blogger, internet video producer and Founder of Futurist.com. To arrange for a speech contact Futurist.com.

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March 23rd, 2011 | By Glen Hiemstra | Posted in Current Choices for a Better Future | Comments Off

Building Integrated Transportation Systems

Vision 2050 was a U.S. effort to envision an integrated transportation system, produced by the U.S. Department of Transportation System in 2001. I wrote about that effort, in which I had a small role, recently. The blog Green Joyment picked up on that piece recently in an article by Lisa Carey. She notes that we posted the full report, and then asks her readers how the U.S. is doing in moving toward the admittedly very long range vision.

The answer right now is, not very well. As Lisa says,

Transportation “is moving” in other countries around the world.

Construction is underway on the West Kowloon Terminus in Hong Kong with 88 miles of high speed (217 mph) rail.

London is preparing a 13 mile Crossrail project under the center of the city that is expected to 200 million passengers a year.

Meanwhile the 9 mile Hudson River tunnel project in the United States in cancelled and gas prices are on the rise again.

And then this appeared today, as the new Governor of Ohio took another step to scuttle a long-planned transit system, in the name of budget cutting but perhaps more so in the name of a political agenda.

Glen Hiemstra is a futurist speaker, author, consultant, blogger, internet video producer and Founder of Futurist.com. To arrange for a speech contact Futurist.com.

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March 18th, 2011 | By Glen Hiemstra | Posted in Business & Economy | Comments Off

Create the future by Crafting the Best End Game

Cord Cooper of Investors Business Daily’s Investors.com just posted a very nice and quite cleverly worded summary of my approach to futuring as written in my book, Turning The Future Into Revenue. In his article, Craft the Best Endgame, Mr. Cooper begins by saying,

Building your firm hinges on checking three outcomes: what’s likely, what’s possible, what’s best. Going for the last is what separates great outfits from wannabes, notes Glen Hiemstra, author of “Turning the Future Into Revenue.”

Mr. Cooper goes on to title some of the futuring or long range planning steps that I advocate in my book as follows:

  • View
  • Move It
  • Look Up
  • Grasp It
  • Remember
  • With a bit of wisdom from Ken Blanchard and Arnold Goldstein added in, you have a simple guide to creating the preferred future. Recommended.

    Glen Hiemstra is a futurist speaker, author, consultant, blogger, internet video producer and Founder of Futurist.com. To arrange for a speech contact Futurist.com.

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